Zavvi Christmas

Brief: Christmas is one of the biggest campaigns of the year for Zavvi so the first goal was to give it longevity. The campaign also needed to have flexibility. Whilst photography is key, I needed a way to showcase product banners for fast turnaround.

Output: The idea behind this campaign was to play on the customers imagination and the stories they create with toys. To give the campaign longevity 3 videos were created to be posted sporadically through the Christmas period. During the development process LEGO were inspired to invest into the campaign.